Inside Neologic: How to rethink chips in a world where Moore's law does not apply
An interview with the CEO and Founder of Neologic, Avi Messica
For over five decades, Moore’s Law delivered exponential progress in computing by shrinking transistors and packing more power onto every chip. But in 2016, that trajectory hit a physical boundary. At just 10 nanometers—or 20 atoms wide—Intel’s attempt to scale down transistors stalled, marking the beginning of the end for traditional scaling.
For Avi Messica, a physicist and entrepreneur with decades of experience, that was the moment. The curtain had quietly closed on Moore’s Law, the decades-old principle that had fueled digital growth. Shrinking transistors further was no longer viable. If the industry wanted to continue scaling compute power, especially energy-hungry AI workloads, it would have to take a new route.
That’s where Neologic began.
In this edition of ‘Meet the Founder’, we asked Avi and his team to unpack how Neologic is building a new generation of server CPUs designed from the logic level up to meet the power and performance demands of the AI data center era.
From navigating risk in the deep-tech trenches to scaling solutions that could reshape 12,000 data centers around the world, Neologic’s story is one of clarity, constraint and creative engineering at its best.
The Interview: Inside Neologic
Q: What “aha” moment made you realise this was the right problem to solve?
“When Intel could not make the jump from 14nm to 10nm, I realised we had hit the atomic limit of transitor scaling” Avi explains. “We could not keep shrinking. Moore’s Law was no longer driving progress and yet demand for compute was exploding. The world needed a new way forward.”
Q: What are the broader ripple effects if your technology is widely adopted?
“There are more than 12,000 data centers worldwide, and their energy consumption is growing at an alarming rate,” Avi explains. “AI workloads—large language models, generative AI, machine vision—are incredibly power-hungry. Without intervention, we are heading toward a future where the power grid itself becomes the bottleneck to innovation.
If Neologic CPUs are deployed at scale, the impact could be transformative. Imagine data centers able to deliver the same or better performance while consuming up to 30% less power. That’s not just lower electricity bills—it’s fewer carbon emissions, reduced cooling requirements, and less need to build new physical infrastructure just to keep up.
Moore’s Law gave us half a century of exponential growth. Now, as hyperscalers and cloud providers scramble to keep pace with AI, we offer an alternative path. Our CMOS+ architecture is not about defying physics—it’s about working with it. We’re redefining what performance means in the AI age: sustainable, scalable, and aligned with the realities of our planet’s resources.”
Q: Can you share a recent success story where your technology created real value?
“Most of our work is still confidential, but I can say this: we are already collaborating with some of the world’s key infrastructure players,” Avi says.
“What I can say is that the early results are encouraging. We’ve seen up to 30% reductions in energy use with no need for changes in the existing CMOS manufacturing process. That means our chips slot into the infrastructure companies already have, without expensive overhauls or long delays”.
“For me, that’s the real proof point: we are not building theory, we are building technology that works today—and scales tomorrow.”
Q: What is the biggest risk you have taken so far—and how has it shaped your journey?
“Building deep tech is risky by default,” Avi says. “But I do not see my job as taking risks. I see it as removing them. We systematically de-risk the business, product and operations by aligning with partners who need this solution now, not in five years”.
That’s how you stay fast, focused, and alive in deep tech. It’s not about gambling on the unknown—it’s about steadily turning the unknown into the inevitable.”
Q: What unexpected lesson have you learned from working with traditional industries?
“Legacy industries often get dismissed as slow or conservative, but that’s a misperception,” Avi reflects. “If you understand their pace, their regulatory environment, and their tolerance for risk, you can move faster than you expect.
What we’ve learned is not to wait for perfect conditions. We build, we test, and we demonstrate value. Once an industry player sees the numbers—the performance gains, the energy savings—they move. They have to. The pressure on them is just as real as it is on us.
So the lesson? Don’t underestimate legacy industries. Respect their constraints, but also push them to see what’s possible. That’s how transformation happens.”
About Neologic
Neologic is a deep tech company founded by Avi Messica and Ziv Leshen, pioneeringa novel chip architecture that reduces microprocessor power consumption by upto 30%—at any technology node.
As electronic systems grow more complex, industries liketelecommunications, automotive, and IoT face mounting pressure to deliver bothperformance and efficiency. Traditional processors often fall short, driving upoperational costs and environmental impact.
Neologic’s processors are built to change that. By rethinking chiparchitecture from the ground up, they offer a breakthrough in energy-efficientcomputing—helping companies optimise performance, extend device functionality,and dramatically cut power usage.
With wide-reaching applications and sustainability at its core, Neologicis reshaping how modern infrastructure computes.
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